Simplifying Child Nutrition for DANONE

Simplifying Child Nutrition for DANONE

Simplifying Child Nutrition for DANONE

A cross-market digital campaign for Danone that turned complex nutritional data into a fun, interactive tool for parents in Slovakia and the Czech Republic.

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Services:

Web Design & Development & Campaign Strategy

Services:

Web Design & Development & Campaign Strategy

Services:

Web Design & Development & Campaign Strategy

Industry:

Food & Beverage

Industry:

Food & Beverage

Industry:

Food & Beverage

Timeline

6 Months

Timeline

6 Months

Timeline

6 Months

The Challenge

Danone needed to spread a crucial message: "Health for a lifetime is built in the first 1000 days." The challenge was to take heavy nutritional science and transform it into a digestible and engaging digital experience for busy parents. I also needed to design and implement NutriCheq—a complex dietary diagnostic tool—and launch a unified campaign across two different markets (Slovakia & Czech Republic) simultaneously.

The Challenge

Danone needed to spread a crucial message: "Health for a lifetime is built in the first 1000 days." The challenge was to take heavy nutritional science and transform it into a digestible and engaging digital experience for busy parents. I also needed to design and implement NutriCheq—a complex dietary diagnostic tool—and launch a unified campaign across two different markets (Slovakia & Czech Republic) simultaneously.

The Solutions

I focused on building trust and simplicity, ensuring parents could find answers without getting a headache.

  • The NutriCheq Tool: I designed an interactive "check-up" form that gamifies the dietary assessment. It evaluates a child's eating habits in real-time and gives parents instant, actionable advice.

  • Educational Hub: Created 1000dni.sk as a central, user-friendly resource for articles, recipes, and expert advice.

  • Cross-Border Campaign: Developed a cohesive visual identity for the online campaign that ran parallel in both countries, driving massive traffic to the new web tool.

  • 20-Page Nutritional book: Designed a comprehensive printed book and eBook featuring custom recipes. This practical guide helps parents navigate nutrition during the critical first 1,000 days.

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The Solutions

I focused on building trust and simplicity, ensuring parents could find answers without getting a headache.

  • The NutriCheq Tool: I designed an interactive "check-up" form that gamifies the dietary assessment. It evaluates a child's eating habits in real-time and gives parents instant, actionable advice.

  • Educational Hub: Created 1000dni.sk as a central, user-friendly resource for articles, recipes, and expert advice.

  • Cross-Border Campaign: Developed a cohesive visual identity for the online campaign that ran parallel in both countries, driving massive traffic to the new web tool.

  • 20-Page Nutritional book: Designed a comprehensive printed book and eBook featuring custom recipes. This practical guide helps parents navigate nutrition during the critical first 1,000 days.

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The Result

👁️ 200k+ Accounts Reached The campaign engaged a massive audience across the Czech Republic and Slovakia, establishing the platform as a key player in the market.

📥 300+ eBooks Downloaded We provided real value to parents through educational materials. The nutrition guide helps hundreds of families navigate the critical first 1,000 days of their child’s life.

🌍 Success Across 2 Countries We successfully launched a unified educational platform across both the Czech Republic and Slovakia, becoming a trusted source of advice for parents in both nations.

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200k+

Accounts Reached

300+

eBooks Downloaded

2

Countries Success

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👏

Standing Ovation

Big applause goes to Danone for providing excellent foundational materials and the entire team at New School Communications for the massive dose of creativity and hard work. This project is a result of our shared passion.

👏

Standing Ovation

Big applause goes to Danone for providing excellent foundational materials and the entire team at New School Communications for the massive dose of creativity and hard work. This project is a result of our shared passion.